Keyword Research for SEO
The primary reason why so many people don’t succeed in internet marketing is that from the outset they do not take the time to carry out the essential keywords research.
Instead of their haste to build up their websites, they randomly pick up any keywords, or worse yet, sometimes no Keywords Research whatsoever, and hope that “miraculously” everything will “come
In this article, I will bring to light the importance of keywords research when creating your first website.
What are the keywords?
Keywords are words or phrases that internet users type into a search engine to explore a particular topic. For example, “weight loss” will return in Google a list of websites containing information about diets. A different view of the results will be generated each time, based on the keyword phrases being used.
Unlocking the door
The best way to understand keyword phrases is that every single phrase is essential “a key” that opens the door to the requested information.
Different keywords phrases have different values depending on the amount of traffic they generate
The number of individuals using a specific keyword to obtain information on a particular subject varies widely. This indicates that the value of every single keyword phrase varies in accordance with the number of people who are using it to reach a definite area of interest. Internet Marketing and Keywords Research.
For example, on average 135,000 people, a month use the keyword phrase “weight loss tips” to explore the weight loss market. In contrast, only 8,100 use the phrase “weight loss solution”.
As “weight loss tips” generates more traffic than “weight loss solution”, it is therefore deemed a more valuable keyword phrase.
Why are keywords so important?
To understand why Keywords Research is so important – you have to understand how the web works.
Better Google Ranking
Google’s spiders and robots trawl the web all the time ‘reading’ every website. Google gives a higher ranking to websites that are full of strong keywords.
The better use of popular keywords you have – the higher in Google’s listing you will appear – resulting in more exposure to your site.
Once you have a list of strong keywords, make sure that you use them on your web pages.
Sprinkling your web pages with ‘search engine rich’ keywords will make you a favorite amongst the search engines. And they reward your work with higher listings.
To put it simply put: getting your keywords right can generate a HUGE amount of FREE traffic to your site.
Free Keywords Research Tools:
One of the most important concepts relating to internet marketing is the understanding of traffic estimates.
I will be exploring this in more detail, and will also be looking at how web page ranking develops over time.
Every time you enter a search term into Google, the search engines take note of your keyword phrases. Over time Google develops estimates detailing the number of times people search for different keyword phrases on a daily basis. Keywords Research,
This information is priceless. It will allow you to gain valuable estimates on the potential traffic that your website could receive when targeting particular Keywords.
For any specific keyword phrase, you can setup 3 different types of traffic estimates in Google. Let’s take for example the topic: “fly fishing”.
- Exact match traffic estimate
- This pertains to the number of people who are typing the exact term “fly fishing” into Google.
- Phrase match traffic estimate
- This correlates with the number of searches containing the words “fly fishing” in this exact order. Internet Marketing
- Broad match traffic estimate
- This applies to the number of people who are looking for the word “fly” and “fishing” in any order.
- Why is it important to distinguish between these 3 terms?
To answer this question you need to understand how Google ranking develops over time.
When you first create a website, Google sends out a GoogleBot or spiders to examine it. It looks at the content of your page and the number and type of links that point to your site and rank your site for particular keyword phrases that it sees as relevant.
If you continuously add good quality content to your site and manage to obtain backlinks from good quality websites, at his next visit, the GoogleBot will give your site a new rank for particular keyword phrases. It is important to remember that as your site grows and develops more authority; it will consequently achieve higher rankings.
First, your site will obtain “exact match ranking” – which corresponds to the short term traffic potential associated with the keywords; then as you add more content, “phrase match ranking” – this is the medium-term potential, and finally “broad match ranking” which is the long term traffic potential of the keyword phrase that you are targeting.
By carefully choosing your Keywords Research and analyzing their short, medium, and long term potential, your website will be geared towards achieving top Google rankings.
Free keyword research tools,
Free keyword research tools for free keyword researching available you can use these sites and rank your website and article 1st page on google.